Sprite x Unrivaled Basketball

Commercial Campaign

Clients: Sprite & Unrivaled Basketball

Agency: Crown and Conquer

Director: Joe Cavallini

DP: Johanser Martinez

Colorist: Jeff Spott | Umami Color

A commercial campaign that was a partnership between Sprite and Unrivaled Basektball to promote the 2026 Unrivaled Basketball tournament. The campaign consisted of several hero spots, sizzles, and social cutdowns. They featured interviews of Rickea Jackson, Courtney Williams, Aaliyah Edwards, and Sonia Citron, hosted by Chloe Pavlech.

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